Resources for Skeptical Founders
Guides, frameworks, and tools for founders who'd rather kill a bad idea than waste a year building one.
The Anti-Build Manifesto: Why Most Founders Should Stop Building
Everything the 'Build Fast' gurus won't tell you. This comprehensive guide covers why 90% of startups fail, how to use structured validation as a gauntlet, and why the bravest founders are the ones who refuse to build until the evidence says go.
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The Founder's Guide to Killing Bad Ideas Early
Learn how to conduct customer interviews designed to disprove your assumptions, not confirm your biases.
Why Your Solution Probably Doesn't Fit the Problem
A step-by-step framework for exposing the gap between what you think customers want and what they actually need.
From Interview to Insight: AI-Powered Research Synthesis
How to use AI to analyze customer interviews and surface the patterns that kill weak ideas before they become expensive mistakes.
How MealPrepAI Killed One Idea and Saved $40K Before Finding Product-Market Fit
A deep dive into how one founder's first idea failed validation — and how the pivot led to a product customers actually pay for.
Market Sizing for Startups: TAM, SAM, SOM Explained
A practical guide to calculating your addressable market without expensive research tools.
The MVP Decision Matrix: What NOT to Build
A systematic framework for ruthlessly cutting scope. Because the best MVP is the one with everything unnecessary removed.
Free Tools
Download our most popular templates and frameworks.
PMF Readiness Checklist
A comprehensive checklist to evaluate whether your idea has earned the right to be built. Score yourself honestly.
PDFCustomer Interview Script Template
A battle-tested interview script designed to disprove your assumptions, not confirm your biases. The questions your idea fears most.
PDFIdea Autopsy Canvas
A visual framework for dissecting your idea at every stage. Map the evidence for and against, and know when to kill it or keep going.
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